This October, two visionary forces unite for an extraordinary debut at NY Luxury Bridal Fashion Week. The Fringe Collective is joining Mélange de Blanc for a groundbreaking collaboration poised to reshape the future of THE bridal market.
This partnership merges the luxury, high-touch experience of Mélange de Blanc with the bold, inclusive, and sustainability-driven ethos of The Fringe Collective, creating an unprecedented offering for buyers and designers. Over the years, Mélange has hosted over 65 couture designer brands and welcomed hand-curated buyers from 47 states and more than 10 countries.
The Fringe Lounge will be housed within Mélange de Blanc’s iconic showrooms at 417 Fifth Avenue, a destination known for high fashion. Designed as an open-concept, high-visibility showroom, the Lounge highlights emerging designers while honoring the same standard of excellence that has defined both platforms. With shared amenities, premium foot traffic, and a welcoming aesthetic, it will be a space of discovery and connection where responsible and sustainable practices are honored—and where designers shaping the future of bridal fashion are brought to the forefront.
The collaboration is an effort to champion cohesion over competition. It’s a move in service of the industry, responding directly to what buyers and designers have asked for: fewer stops, deeper relationships, increased traffic and a more unified experience.
“We didn’t come together just for visibility—we came together to make the buying experience more intentional,” says Kimberly Marcoux, co-founder of Mélange de Blanc. “This is about simplifying the process without compromising on discovery.”
“At The Fringe, we’ve always stood for intentional design and values-driven fashion,” adds Marteal Mayer, the Coordinator of The Fringe Collective. “Bringing that spirit into Mélange’s elevated environment makes this a win for designers and retailers alike.”
In an industry where relationships are everything and time is a luxury, Mélange de Blanc and The Fringe Collective are creating something more than a market.
This isn’t just a collaboration—it’s a commitment to bridal’s future.
Founded in 2020, Mélange de Blanc has reimagined the bridal market with a modern, curated format that emphasizes quality, design, and connection. Known for its elevated venues, full-service support for designers, and thoughtfully selected roster of international brands, Mélange has become the premier destination for buyers looking to rediscover timeless classics or preview what’s next in bridal.
Established in 2015, The Fringe Collective was the first of its kind: a bridal market dedicated to celebrating emerging and independent designers. With a focus on inclusive sizing, gender-fluid fashion, and sustainable practices, The Fringe has built a strong community rooted in innovation and authenticity. It has become the go-to platform for buyers seeking modern, values-driven bridal design.
