WHAT TO EXPECT NYLBFW: Fall 2026-Bigger and Better Than Ever!
Mira Zwillinger Campaign will be Featured on the Streets of NYC
Despite tariff uncertainty, the bridal industry—driven by hope, love, and new beginnings—remains unstoppable. This October, New York Luxury Bridal Fashion Week (NYLBFW) and its coterie of designers and trade shows prove the industry is not only thriving but stronger than ever, with runway shows, presentations, and campaigns defining the season.
Runways, Presentations & celebrations:
The week opens with headline glamour. On Monday 10/13, sisters Nicole + Felicia, beloved by Taylor Swift and Jennifer Lopez, celebrate their 10th anniversary with their first New York runway show at Hudson Yards’ prestigious, The Shed. then Head over to St. Bartholomew’s Church for Yumi Katsura and the premiere of maison de perez.
Tuesday10/14, balances grandeur with intimacy: Sareh Nouri unveils her latest collection at the Lotte Palace’s Madison Room in conjunction with luxury Skincare brand Bonjil, while Nardos welcomes guests into her Madison Avenue townhouse for a couture salon experience. head down to wall street for ines di santO and to soho for galia lahav and berta.
On Wednesday10/15, Hera Couture takes over a Chelsea gallery with its playful “On Set”concept, and that evening, Claire Pettibone celebrates her 20th anniversary with a reception & collection steeped in romance.
The week peaks on Thursday 10/16, with Idan Cohen’s House of IDAN rooftop presentation at the landmark terrace of One Wall Street, with breathtaking city and harbor views. next stop, Honor in soho. then make your way up to madison avenue…Ese Azénabor goes for the personal touch— with an intimate salon show and anne barge closes the week with a presentation at her salon.
a non traditional approach:
This season isn’t just about the runway. Mother-and-daughter duo Mira and Lihi Zwillinger are making waves with their Magnificent Seven campaign—seven gowns introduced not under spotlights, but on the streets.
Lihi hod will have a digital release of her video and image campaign shot in a chateau in france.
Trade Shows Power the Market:
Beyond the runways and campaigns, the season’s energy is amplified by three major trade shows that anchor NYLBFW’s commercial side—each distinct, yet collectively proving the bridal market is bigger and better than ever.
Mélange de Blanc: A Thriving Marketplace
Mélange de Blanc continues to affirm its role as one of the industry’s most vital markets. This season at Mélange de Blanc is a celebration of what’s true and beautiful,
Mélange also debuts a new Beauty category, allowing salons to expand with curated products. Alongside its six core categories—Luxury, Contemporary, Essentials, Emerging, Established, and Accessories—the addition positions Mélange as a “dynamic, indispensable marketplace” where commerce and creativity thrive together.
One Fine Day: Contemporary and Fresh
One Fine Day Bridal Market offers a boutique-style environment that has become synonymous with contemporary and emerging talent. Known for its international roster, the trade show introduces buyers to designers who are redefining modern bridal with innovative silhouettes and aesthetic daring.
This season, the lineup balances fresh names with global reach, giving retailers access to design-driven brands they won’t find anywhere else. One Fine Day continues to serve as a bridge between independent creativity and international retail, expanding the scope of what buyers can expect at bridal market week.
Union Square Couture: Luxury at the Palace
At the luxury end of the spectrum, Union Square Couture takes over the Lotte New York Palace, October 14–16, uniting talent from14 countries. Designers include Sareh Nouri,Verdin Bridal, Jesus Peiro, Gemy Maalouf, Caroline Castigliano, Maria Elena Headpieces, Black Label by Anne Barge, jaclyn whyte and Lea-Ann Belter.
The event transforms The Towers section of the hotel into open, light-filled suites where collections can be viewed in comfort and detail. With both appointments and walk-ins welcome, Union Square Couture positions itself as a global hub for high-end bridal fashion.
Bridal’s Bigger Picture:
Taken together—the drama of the runways, PRESEntATIONS and the combined force of Mélange de Blanc, One Fine Day, and Union Square Couture—this October proves one thing: NY LUXURY bridal FASHION week has never been bigger, better, or more influential.
The industry’s vitality rests in its balance: tradition with innovation, spectacle with intimacy, heritage with modernity. For brides, buyers, and editors alike, New York isn’t just the center of bridal this season—it’s the proof point of an industry that continues to grow, inspire, and define what’s next.
FALL 2026 SCHEDULE Of RUNWAY SHOWS, PRESENTATIONS and APPOINTMENTS FOR OUR BRIDAL COUNCIL MEMBERS
(This schedule will be continually updated)