10 Questions With Saiid Kobeisy
Designer Saiid Kobeisy
1) Tell us about the overall aesthetic of your brand.
The brand is built around what is defined as *The Universe of Becoming* — a philosophy rooted in transformation. Every creation follows a clear intention: to reveal a woman’s essence, reflect her truth, and help her rise into her most powerful and radiant self.
The aesthetic blends sculptural elegance with refined craftsmanship and emotional depth. It is feminine yet strong, expressive yet timeless — never dictated by trends, but guided by meaning, individuality, and the journey each woman carries within her.
2) Who is your customer?
The SAIID KOBEISY woman understands her individuality and values depth over surface. She appreciates craftsmanship, emotion, and above all, experience. Whether she is a bride, a couture client, or selecting ready-to-wear, she is not simply choosing a garment — she is embracing a meaningful moment in her life.
The brand is created for women at every stage of their journey. From milestones to quiet personal transformations, it accompanies her evolution. She may be a royal, a celebrity, or a private client, but what unites them all is the desire to feel fully seen, empowered, and immersed in an experience that reflects who they truly are.
3) How did you get interested in design?
SAIID KOBEISY was founded by a designer born in Beirut and raised inside his father’s fashion boutique. Witnessing women transform during fittings shaped the understanding that fashion is not simply about fabric — it is about confidence, hope, and identity.
After studying pattern cutting at ESMOD Beirut, the creation of the first bridal gown marked a defining turning point, establishing the philosophy that continues to guide the House today.
4) When did you start your bridal collections?
The Bridal line was officially launched in 2015. Over time, it evolved into two complementary expressions: the couture bridal line, Vision of Love, offering made-to-measure creations rooted in exceptional craftsmanship, and the Bridal Ready-to-Wear line, providing refined options with the same signature elegance.
Together, they allow the brand to serve brides at different moments and preferences while preserving its identity and emotional depth.
5) What is the strength of your designs?
The strength of the designs lies in their ability to reflect each woman’s personality, strength, and femininity. The House goes beyond fashion to create an immersive experience, guiding each client through a journey that honors her vision while remaining true to its identity.
Every silhouette and fabric is selected to empower, celebrate individuality, and leave a lasting impression — delivering elegance and confidence without compromise.
6) Is it both couture and ready-to-wear?
Yes. The House encompasses Evening Couture, Men’s Couture, Bridal Couture, and Ready-to-Wear, all unified by the same philosophy of craftsmanship, precision, and emotional depth.
At the highest level stands Couture, including Couture Evening and Men’s Couture — bespoke creations defined by exceptional tailoring, artisanal techniques, and a deeply personal approach to design. The couture bridal line, Vision of Love, represents the pinnacle of artistry, offering made-to-measure gowns for brides seeking a transformative and intimate experience.
Alongside these, the Bridal Ready-to-Wear line provides refined options while preserving the House’s signature elegance and meticulous attention to detail. The universe further extends to Ready-to-Wear Evening and Little K — the dedicated children’s line.
Together, these collections allow the House to accompany its clients across milestones, celebrations, and generations, without ever compromising emotion, craftsmanship, or identity.
7) What kind of fabrics, silhouettes, and treatments do you work in?
The brand designs silhouettes that celebrate women’s strength and femininity, with each fabric intentionally chosen to enhance the form it shapes. Structured fabrics such as mikado and taffeta create sculpted, architectural pieces that convey power, while crepe and crepe georgette introduce movement and fluidity.
Every material is deliberately paired with its silhouette and enhanced through meticulous hand embroidery, beading, and couture techniques that reinforce precision and artistry.
8) Do you have headquarters in the USA, or how would a customer purchase a couture gown?
Couture collections are exclusively managed through the dedicated sales team and are available by appointment at the showrooms in Paris, Dubai, and Beirut. Private online consultations are also offered to international clients seeking a bespoke experience, with worldwide shipping available. Ready-to-Wear collections are available through selected retailers worldwide, including key locations across the United States, and are also sold directly through our official e-commerce platform, offering global access to the House’s latest designs.
9) Where will you be showing this market to retailers?
The collection will be presented in the United States at the Lotte New York Palace.
10) Will you be doing personal appearances in the US for trunk shows?
We already have a scheduled calendar of trunk shows across the United States for 2026. Personal appearances will be planned accordingly and announced in due course, in line with the confirmed schedule.
