1) How long have you been Creative Director for Pallas Couture, and what does your role involve?

I’ve been Creative Director at Pallas Couture for ten years. My role is beautifully multifaceted. I oversee creative direction, global brand strategy, and campaign storytelling while working closely with our founder and Design Director, Joy Morris, to uphold the brand’s couture heritage.

2) What has been the main focus?

A major focus in recent years has been launching Pallas Couture into the United States, building relationships with leading retailers and curating trunk shows that bring the Pallas experience to brides around the world.

3) Tell us about the concept behind Pallas Couture and where the brand is based.

Pallas Couture is proudly Australian. Our flagship atelier is in Sydney, with production completed in Perth. The brand’s philosophy is rooted in couture craftsmanship and modern sensuality, balancing structure and softness. Every gown embodies this duality, merging classical artistry with an unmistakably contemporary aesthetic.

4) What inspired the new collection?

Our latest collection, Maison La Rose, is a romantic homage to French couture. It explores the contrast between hard and soft, strength and fragility, expressed through sculpted corsetry, transparent layering, and intricate rose-inspired embroidery. The collection evokes the quiet confidence of the modern bride, unapologetically feminine yet powerful in presence.

5) Tell us about the fabrics, embroideries, and fit.

Each gown begins with the fabric. We work almost exclusively with silks, tulles, and laces, many of which are custom-embroidered exclusively for Pallas. Our embellishments, from delicate pearl beading to hand-cut floral appliqué, are placed with couture precision by our Head Designer, Chanelle, who has been with us for over ten years and is a master in lace placement and composition.

Fit is central to our design language. We create gowns that feel light, fluid, and effortless to wear, while maintaining a refined, structured shape. It’s that balance of softness and form that defines our aesthetic.

6) Where are your fabrics and embellishments sourced from?

We source from some of the most respected mills in the world, many of which supply the leading couture houses. Each fabric is chosen not just for beauty, but for how it moves, drapes, and translates emotion into form.

7) Pallas Couture offers both Atelier and Ready-to-Wear collections. How do they differ?

Our Atelier gowns are true couture creations, individually pattern-made, hand-finished, and fully customisable. The process is deeply collaborative, often involving multiple fittings and refined adjustments.

Our ready-to-wear line, Pallas Couture Privée, captures the spirit of couture with more streamlined timelines while maintaining the same meticulous craftsmanship. Both are design and hand finished in Australia and reflect our unwavering commitment to detail and artistry.

8) Who is the Pallas Couture bride?

She is modern, confident, romantic, and discerning. She values artistry, quality, and individuality and seeks a gown that feels timeless, but still uniquely her own.

9) Do you personally attend international trunk shows?

Yes — and it is one of my favourite parts of my role. Meeting our brides, hearing their stories, and witnessing their emotional connection to the gowns is incredibly special. It also gives us invaluable insight into how women around the world experience the brand.

10) What is your favourite part of your role?

Without question, meeting our brides, especially those who have followed and admired the brand for years. Seeing them step into a Pallas gown and feel that quiet transformation is indescribably rewarding. I also adore creative direction and editorial shoots. Watching a concept evolve from sketch to final image feels like pure magic. It’s where emotion, artistry, and storytelling come together.

10 Questions With Rebecca Williams, Creative Director of Pallas Couture