Remembering Ray from Panache Bridals

Khosrow “Ray” Alimohammadi

The bridal industry mourns the passing of Ray from Panache Bridals. He was one of the most liked people in the industry…always willing to hear about new brands and give them a chance as part of the amazing network of salons he created in California.

From Elise Rosenblum:

I am so saddened by the passing of Ray, a true icon in the retail bridal industry. Throughout his distinguished career, Ray earned the respect and admiration of colleagues, customers, and friends through his professionalism, vision, and unwavering commitment to excellence.

Ray's influence on the bridal business extended far beyond the stores he built and the customers he served. He was a mentor, a leader, and a trusted friend to many. 

Ray will be remembered not only for his remarkable achievements, but also for his integrity, kindness, and the genuine relationships he cultivated throughout his life. He will be deeply missed and fondly remembered by all who had the privilege of knowing him. Safe travels dear friend.

From Eve Muscio:

Ray and I shared a long time personal friendship. Every time he came to NYC for market, he always visited my house. We almost never  talked about the bridal business. He stayed for hours just enjoying  the moments. He loved  my cooking  but most of all  my piano playing.

While driving, he would listen to recordings of my musical creations and he made me feel so good that he liked it so much. I am having a very hard time realizing  that I will never see my dear friend again

He will live forever in my heart.

From Sareh Nouri:

Thirteen years ago, I walked into Ray's salon on Wilshire Boulevard as a young designer just starting out. He welcomed me with kindness, Ray had a way of making people feel seen, valued, and capable of more than they imagined.  

Ray was one of those rare people who opened doors for others without hesitation. The bridal world lost someone truly special. He will be missed dearly.