INES DI SANTO LAUNCHES V / VERONICA DI SANTO

Veronica Di Santo

A new extension of the Ines Di Santo universe 

After years of watching, learning from, and admiring her mother’s artistry, Veronica Di Santo—the daughter of the namesake founder and Managing Partner of the brand—felt a powerful desire to expand the legacy she grew up with and bring its spirit to a new generation of brides. Having joined Ines di Santo in 1999, when the company first entered the bridal market, Veronica sees this as a more forward-looking and deeply personal expression of the house, which repositions the line previously known as Ines by Ines Di Santo for today’s brides. 

"V is a reflection of my own evolution within the brand, shaped by decades of learning alongside my mother, but driven by a desire to speak to a new generation of brides that are emerging,” Veronica Di Santo, Managing Partner of Ines di Santo, says. “It’s about honoring our heritage while creating something that feels modern, effortless, and entirely personal."

V / Veronica Di Santo (V for short) is aimed at fashion-conscious brides with styles that are modern, expressive, and design-driven—without ever compromising the fit and craftsmanship that Ines Di Santo is known for. Speaking to a new generation of customers who value individuality, cultural relevance, and effortlessness, this collection is focused on the wants and needs of today’s customers, who discover brands digitally-first and who see their wedding wardrobe as an extension of their personal style.

The pieces are inspired by movement and transparency, with lighter fabrics that reference ripples and reflections. V / Veronica Di Santo balances clean lines with soft femininity, structure with movement, and simplicity with statement, allowing brides to express different sides of themselves, whether they want to feel romantic and playful or daring and statement-making on their big day. The collection comes in at a more accessible price point, ranging from $4,000 to $7,000 for gowns, separates, and dresses that fit their every need, from ceremony to after party.

"Today’s bride is redefining tradition on her own terms. With V, we wanted to create pieces that evolve with her wants and reflect her individuality, allowing her to express who she is—without compromise,” Di Santo says.

V / Veronica Di Santo will operate in parallel with Ines Di Santo Couture, as Ines by Ines Di Santo has for 10 years, with its own distinct digital presence, including dedicated social media accounts and standalone website, allowing it to create a stronger, more direct connection with today’s brides. Together, these collections offer complementary expressions of bridal luxury, creating a balanced and strategic ecosystem within the Di Santo universe.

The relationship between the bride and V / Veronica Di Santo begins online, but the magic happens in person: The brand will be sold through our retail partners, where she can connect with our expert stylists and experience the craftsmanship, fit, and emotion each piece carries in a way that no screen can replicate.