TRADE SHOWS PREVIEW: WHAT TO EXPECT FOR OCTOBER, 2026 MARKET
DESIGNERS AT THE ESSEX
We welcome you to "DATE" us this Bridal Week at the JW Marriott Essex House for our Designers at the Essex Market.
Preview elite collections from Wang Feng Couture, Le Spose' di Gio to Kelly Chase Couture and others. Retailers can enjoy shopping in luxurious private showrooms while visiting our exhibition. Our brands are thrilled to welcome you this October 13-15th
JW MARRIOTT ESSEX HOUSE NEW YORK
160 CENTRAL PARK SOUTH
contact: bridal@designersattheessex.com
MÉLANGE DE BLANC
This season, Mélange de Blanc October Market arrives with more designers, more categories, and more to experience than ever before. Alongside longtime exhibitors, Calla Blanche, Josephine Scott, Thalia Paul, and many others are making their Mélange debut, bringing fresh perspective across categories including bridal accessories, Mother of the Bride, luxury couture, and one-of-a-kind bridal design.
This growth is a reflection of the incredible energy flowing into our new Starrett-Lehigh home and we’re just getting started. Beyond the collections, we’re creating even more interactive and elevated market experiences, with activations throughout the floor, curated runway presentations, multi-designer runway opportunities, and we are in the process of planning an exciting after hours collab: a bridal-facing runway experience created specifically for brides.
We’ve worked hard this season to bring our bridal community together under one roof, creating a market experience that benefits everyone! This season you will want to budget extra time to walk the floor and take it all in because October is for you. Whether you’re a first-time attendee or a longtime Mélange regular, the message for October is simple: Come ready for more. More designers. More discovery. More connection. More time saved. More Melange.
Mélange de Blanc at Starrett-Lehigh
601 West 26th Street (between 11th & 12th avenues)
3rd Floor
To Register: Eventbrite Registration
Contact: kimberly@coteriewhite.com
NEW YORK BRIDAL MARKET BY ONE FINE DAY
New York Bridal Market by One Fine Day opens its tenth anniversary edition inside NY Bridal Fashion Week, a decade on from its founding as a curated trade event housing the most fashion forward designers under one roof.
The October edition brings the largest international designer mix in the show's history, with designers travelling from the US, UK, Europe, Australia and Asia. The show has held to a deliberately edited lineup since its first edition, positioning itself as the curated room rather than the volume show. Ten editions in, that thesis has produced a buyer database of more than 11,000 pre-qualified international retailers, editors and press.
THE TRADE SHOW
New York Bridal Market runs across three days on Level 4 of the Starrett-Lehigh Building, with every designer under one roof on a single floor.
● Tuesday, October 13 , Wednesday October 14, 9:00am to 5:00pm, Thursday October, 15 9:00am to 3:00pm
The show is sponsored by Kylie Minogue Wines.
The International Buyer Lounge, sponsored by MILK Books, gives buyers and press somewhere to work, take meetings and step off the floor between appointments.
The floor is trade and press only, with pre-qualified buyer registration.
A panel session on the morning of Thursday 15 October, free and unticketed, open to everyone on the show floor. Esther Lee and Randy Fenoli join the panel. The full speaker list and time to be confirmed.
AFTER THE SHOW: THE RUNWAY SHOW AND THE 10-YEAR GALA PARTY
Both take place on the evening of Wednesday 14 October, after the trade floor closes, and are separate to the trade show.
The Runway Show, 6:30pm. Randy Fenoli, of Say Yes to the Dress, is master of ceremonies for the 10-Year Edition and co-hosts the show, with eight designers presenting to buyers, press and invited guests.
The lineup, in running order: Oksana Mukha opening, then Sebastien Luke, Alena Leena, Katy Corso, Anna Campbell, Jack Sullivan and Karen Willis Holmes, with Trish Peng closing the show.
The Runway Show is invite only and invitations are at capacity.
The 10-Year Gala Party, 7:30pm, follows immediately, co-hosted by Randy Fenoli. Invite only, for ticket holders and invited guests.
October 13-15, 2026
Level 4
601 West 26th Street in West Chelsea, Manhattan, New York
To register: https://tickets.lupevents.com/ny-bridal-market-ofd-oct2026
CONTACTS
● Commercial and designer enquiries: Manori Mendis, manori@onefinecollective.com
UNION COUTURE
This October, Union Couture returns to The Towers at Lotte New York Palace for New York Luxury Bridal Fashion Week, October 13–15, marking our 12th year connecting luxury bridal designers with leading U.S. retailers. Buyers can expect a highly curated appointment experience featuring established couture houses, independent ateliers and emerging international talent—all in an intimate setting designed for meaningful designer-to-retailer conversations.
What to look forward to…discovering designers your brides won't find elsewhere; experiencing collections up close through private appointments and finding distinctive new brands to strengthen and differentiate your luxury bridal assortment. From the Italian couture of Valentini and Spanish craftsmanship of Yolancris to Egyption powerhouse Marmar Halim and more, Union Couture is where buyers come to discover what's next in luxury bridal. Buyer registration is now open for October 13–15.
October Highlights
20+ international luxury bridal designers
Private, appointment-based collection viewing
Established couture houses + emerging designers
A curated market focused on discovery and retail partnerships
UNION COUTURE
October 13–15, 2026
Lotte NY Palace Hotel
455 Madison Ave (between 50th and 51st)
Register at : www.unionsquarecouture.com
Contact: Info@unionsquarecouture.com
VENTANAS BRIDAL GALLERY MARKET
This October, Ventanas Bridal Gallery Market presents an intimate and thoughtfully curated international bridal market experience, bringing together three distinctive design perspectives from around the world: Bretagne Studio of Canada, Nadia Manjarrez of Mexico, and Prea James of Australia. Set within the refined surroundings of Daylight Studio, Ventanas offers buyers a unique opportunity to discover the newest collections from this exceptional global edit of designers in an elevated setting created for meaningful appointments, thoughtful discovery, and connection.
Join us at Daylight Studio 9 in New York Hudson Yards, October 13–15, 2026, during New York Bridal Market. Private appointments are encouraged to ensure dedicated time with each collection. For appointments and additional information, please contact Nuvia Trionfo at sales@esperanzabridal.com.
Ventanas Bridal Gallery Market
October 13–15, 2026
Daylight Studio 9
450 West 31st Street, 9th Floor, New York, NY 10001
Contact: Nuvia Trionfo at sales@esperanzabridal.com
