10 Questions with Enaura's Sohil Mistry
1. What does Enaura mean?
In Latin, the prefix “En” means “within” and “Aura” is defined as a field of subtle, luminous radiation surrounding a person. The name came to me when I thought about how I want a bride to feel when she is wearing one of my gowns; I want her to shine in her own aura.
2. Where are you based?
We are based in the heart of the Garment District in NYC, but all our artisans that hand bead each gown are based in Mumbai, India.
3. How did you get interested in bridal design?
I was born in India, and at an early age, I was surrounded by Indian textiles because my parents were in the industry. I was always drawn to ancient Indian artwork (from Hindu deities to the hand-carved marble architecture at the Taj Mahal) and how detailed it was. When I moved to the States, I studied business and fashion design. I wanted to bring a unique perspective to fashion, so I went back to India to study ancient embroidery and design techniques known as “zardosi” and “tambour.” These techniques, while used initially to create royal clothing, are embedded into Indian culture, and have been passed down from generation to generation. My vision was to bring this art to western culture. I began to think about what garment of clothing makes you feel like royalty, and that to me is a wedding gown.
4. What is the vision of the brand?
We want to continue to introduce artisan hand work details in every way possible and keep the ancient traditions going.
5. How did Enaura get its start?
After my studies in 2011, I launched Blossom Veils & Accessories as a stepping stone into the bridal industry. This collection featured elaborate cathedral veils with intricate designs. Both brides and retailers loved the appreciation for artisan details. With the idea of continuing to bead on, Enaura Bridal was launched in 2013.
6. What is your inspiration of the overall work?
Inspiration comes in many ways for me. I get very inspired when traveling to trunk shows. I use this opportunity to learn more about my brides to better design for them. Through my travels, I continue to discover beautiful architecture, as well as new textiles from various countries, that inspire my work. While creating each collection, I spend months in India collaborating with my team of artisans to bring Enaura’s aesthetic and vision to life.
7. Where did you study?
FIT in NYC
8. Describe the ancient art technique of zardosi and tambour and how is it used in your gowns?
These are both embroidery techniques that can only be done by hand. They can be traced back to the Persian Empire and then spread across central Asia. Originally zardosi was only done by using real gold and silver threads for royal attire. Tambour, originally known as “Ari,” is an embroidery technique that uses a unique tool to create chain stitching. Each gown we create is produced purely by hand using only these techniques.
9. How many artisans work on one dress and how long does it take?
Depending on the particular design and intricacy, each gown is often a collective effort of ten to twenty artisans simultaneously beading the garment, which is an accumulation of 100-500 hours of meticulous handwork.
10. How would you describe the type of woman who wears Enaura?
The Enaura bride is original with a sophisticated, tasteful style. She looks for the perfect combination of quality and originality and is not swayed by momentary trends.
