DECEMBER 16, 2016

Haute for the Holidays: Karl Lagerfeld Engagement Rings

 

HAVING FINALLY ARRIVED IN A SELECT GROUP OF PRESTIGIOUS JEWELRY STORES NATIONWIDE LAST MONTH, KARL LAGERFELD’S MUCH-ANTICIPATED ENGAGEMENT RING COLLECTION OFFERS COUPLES WHO HOPE TO GET ENGAGED DURING HIGH ENGAGEMENT SEASON (NOW – FEB 14) AN EXCITING NEW OPTION. THE RESULT OF A LICENSING AGREEMENT WITH THE FREDERICK GOLDMAN LUXURY GROUP, ONE OF THE LARGEST FINE JEWELRY COMPANIES IN NORTH AMERICA, THE COLLABORATION FUSES CUTTING EDGE DETAILS WITH A DISTINCTIVE AIR OF PARISIAN GLAMOUR AND SOPHISTICATION.

SEVERAL OF KARL LAGERFELD’S SIGNATURES ARE CLEVERLY WORKED INTO THE ENGAGEMENT RING SETTINGS (THINK: PYRAMID STUDS AND POINTY COLLARS), BEAUTIFULLY EXPRESSED IN DIAMONDS AND POLISHED METAL. SHARP, KNIFE-EDGED SILHOUETTES MINGLE WITH GEOMETRIC MOTIFS, MANY OF WHICH SUBTLY REFERENCE THE CITY OF LIGHT’S ICONIC EXAMPLES OF GOTHIC ARCHITECTURE.

THE CENTERPIECE OF THE COLLECTION IS A LIMITED-EDITION DESIGN TAKEN FROM A HAND-DRAWN SKETCH BY LAGERFELD HIMSELF. CALLED LES COEURS ENTRELACÉS, THE RING ARTFULLY MELDS THE OLD (THE MARQUISE DIAMOND CENTER STONE, A CUT POPULAR IN THE 1920S) WITH THE NEW (A SCULPTURAL, ULTRA-MODERN SETTING FORMED BY INTERLOCKED HEARTS). ONLY THREE HAVE BEEN PRODUCED, PERFECT FOR THE MILLENNIAL BRIDE WHO WANTS TO HONOR TRADITION BUT ALSO MAKE A HIGH-FASHION STATEMENT.

CHECK IT OUT BELOW, AMONG OTHER HIGHLIGHTS, EACH PRICED FROM $8,000 AND UP (ALL CENTER STONES SOLD SEPARATELY).

 
 

LIMITED-EDITION PLATINUM LES COEURS ENTRELACÉS ENGAGEMENT RING WITH A MARQUISE DIAMOND CENTER STONE FLANKED BY DIAMOND-ENCRUSTED HEARTS, $10,000, KARL LAGERFELD

 
 

Platinum cushion-cut diamond halo engagement ring featuring 1.29 carats of diamond accents adorning the basket and band, $8,800, karl lagerfeld, available at London Jewelers

 
 

Platinum engagement ring with .97 carats of round brilliant diamonds, $7,800, karl lagerfeld, available at Arthur’s Jewelers and Solomon Brothers

 
 

Platinum engagement ring with a cushion-shaped halo and a knife-edged collar detailed with 1.17 carats of diamonds, $8,000, Karl Lagerfeld, available at Anglo Diamond, Ackerman Jewelers, Mountz Jewelers and Padis Jewelry

 
 

Platinum round diamond halo engagement ring featuring 1.15 carats of diamonds, $8,000, Karl Lagerfeld, available at Robbins Brothers


 

DECEMBER 12, 2016

In Memoriam

The sad passing of Elena Grapsas of Ultimate Bride Chicago

THE BRIDAL COUNCIL IS SAD TO REPORT THE PASSING OF ELENA GRAPSAS OF ULTIMATE BRIDE IN CHICAGO. ELENA WAS A BELOVED FIGURE IN THE BRIDAL INDUSTRY AND CLOSE FRIEND TO OUR MEMBERS, STORES AND DESIGNERS ALIKE. WE’VE ASKED OUR MEMBERS TO SHARE A FEW WORDS ABOUT ELENA. 

"ELENA WAS INDEED A UNIQUE PERSON.  HAVE A DIFFICULTY TO GIVE YOU A QUOTE OR SITUATION WHICH IS PARTICULARLY FOND OF. ELENA WAS PART OF MY LIFE AS A GOOD AND VERY LOYAL FRIEND. SHE WAS FUN WITH A GREAT SENSE OF HUMOR. THE YEAR SHE GOT MARRIED AND ALL THE WEDDING PREPARATIONS WERE WELL ADVANCED, ONE UNEXPECTED THING HAPPENED. A MOVIE APPEARED IN THE THEATRES AROUND THE WORLD, WHICH SHOWED THE ENTIRE WORLD WHAT A WEDDING IN THE PARTICULAR COMMUNITY COULD LOOK LIKE. A COMMUNITY ELENA WAS ONE OF THE MOST RESPECTED MEMBERS of IN HER CITY! MOMENTS OF AGONY AND CHANGES HAD TO PUT INTO PLACE TO AVOID A DISASTER. WE HAD SO MUCH FUN BEYOND REASON. WE LAUGHED ABOUT THESE TIMES FOR 14 YEARS TO FOLLOW. THANK YOU ELENA for BRINGing US SO MUCH LIGHT."

-Peter langner 

"ELENA WAS AN EXCEPTIONAL MOTHER, A LOVING WIFE AND A HEARTFELT FRIEND. WE ALL HAVE SUCH WONDERFUL AND INTIMATE MEMORIES THAT WE WILL CHERISH FOREVER OF OUR BEAUTIFUL FRIEND. I HAVE SO MANY VERSIONS OF HER SMILE I SEE WHEN I CLOSE MY EYES FROM THE PAST 15+ YEARS THAT I WILL KEEP CLOSE TO MY HEART. I WILL PRAY FOR LAUREN AND CON AS MY HEART GOES OUT TO THEM IN THE UPCOMING WEEKS." 

-LORI WEIL, EXECUTIVE VICE PRESIDENT BRIDAL, INES DI SANTO

"WE ARE DEEPLY SADDENED BY THE LOSS OF ELENA GRAPSAS. ELENA HAS BEEN AN AMAZING PARTNER FOR OVER EIGHT YEARS AND WE SEND OUR SINCEREST SYMPATHY TO HER FAMILY AND HER TEAM AT ULTIMATE BRIDE."

-CAROLINA HERRERA

"ELENA WAS THE CONSUMMATE PROFESSIONAL WITH EXQUISITE TASTE AND A CHIC PRESENCE; STAYING REAL, FUNNY, GRATEFUL AND TRUE AT THE SAME TIME. OUR INDUSTRY IS SMALL. WE BECOME FRIENDS WITH THE PEOPLE WE WORK WITH. SOMETIMES WE FORM DEEP BONDS. I WILL TRULY MISS ELENA IN MY LIFE." 

-FLORA PETAKAS, UNION SQUARE COUTURE

"IT IS A CHALLENGE TO ENCAPSULATE 20 YEARS OF FRIENDSHIP AND PROFESSIONAL ADMIRATION INTO A FEW WORDS. BUT, I AM HONORED TO PAY TRIBUTE TO MY DEAR FRIEND ELENA GRAPSAS, WHO PASSED MUCH TOO SOON. I WILL ALWAYS REMEMBER ELENA'S UNMATCHED STRENGTH. SHE PURCHASED AN EXISTING BUSINESS AND WITH ENDLESS DETERMINATION, TOOK IT STELLAR HEIGHTS GAINING HER A WELL-DESERVED REPUTATION AS ONE OF THE BEST IN THE BRIDAL INDUSTRY. HER INNER AND OUTER BEAUTY WERE REMARKABLE. HER ALWAYS PRESENT SMILE WAS GENUINE. HER STYLE AND DEMEANOR EXEMPLIFIED ELEGANCE. HER SENSE OF HUMOR WAS A BREATH OF FRESH AIR. HER LOVE FOR HER STORE, TEAM AND FAMILY WAS EXTRAORDINARY. I ENJOYED THE STORIES SHE SHARED WITH SUCH PRIDE ABOUT HER BELOVED CON AND LAUREN AND MY HEART GOES OUT TO THEM. MOST RECENTLY, HER COURAGE IS WHAT SET HER APART. DURING THIS DIFFICULT TIME, ELENA NEVER COMPLAINED. SHE MERELY SAID SHE WAS STRUGGLING. NOW, WE ARE ALL STRUGGLING WITH THE LOSS OF SUCH A SPECIAL SOUL WHO TOUCHED SO MANY. MAY HER MEMORY BE A BLESSING AND HER LIGHT SHINE BRIGHT ON ALL WHO LOVED HER."

-JOAN PILLOW, JOAN PILLOW BRIDAL

"ELENA FILLED OUR BRIDAL WORLD WITH LIGHT, INTEGRITY AND GRACE. WHILE WE GRIEVE WITH HER FAMILY AND FRIENDS, WE KNOW HER SPIRIT LIVES ON IN THE PEOPLE SHE HAS TOUCHED, MENTORED AND CELEBRATED LIFE WITH."

-DAWN BROMANDER, INES DI SANTO

"ELENA WAS A KIND AND GENTLE PERSON, ON ONE HAND SHE WAS A SHARP AND SMART BUSINESS WOMAN AND ON THE OTHER SHE WAS ALL HEART. IN THE SHORT TIME I HAD THE HONOR OF KNOWING HER, SHE REALLY MANAGED TO GET DEEP INSIDE MY HEART, MUCH MORE THAN JUST THE BUSINESS SIDE OF THINGS. SHE WAS A GENUINE PERSON, A FRIEND MUCH MORE THAN A COLLEAGUE. WE HAVE ALL LOST AN AMAZING HUMAN BEING, BUT MY HEART GOES OUT TO HER FAMILY MORE THAN ALL, AS SHE WAS A LOVING MOTHER AND WIFE. R.I.P." 

-NIR MOSCOVICH, BERTA BRIDAL


DECEMBER 9, 2016

7 Elegantly Edgy Bridal Gowns for a Winter Wedding

Pure Russian doll meets gilded antique mansion

originally reported By Rachel Leonard and Sally Kilbridge from THE OBSERVER

 
COSTARELLOS LAYERS A MIX OF LACE- EMBROIDERED CHANTILLY LACE AND GRAPHIC GUIPURE APPLIQUES- WITH SHEER NET DETAILS. COURTESY COSTARELLOs

COSTARELLOS LAYERS A MIX OF LACE- EMBROIDERED CHANTILLY LACE AND GRAPHIC GUIPURE APPLIQUES- WITH SHEER NET DETAILS. COURTESY COSTARELLOs

 

Women who feel a thrill as temperatures dip know that nothing compares with the delights of a winter wedding: the white-on-white landscape, the crisp air, the opportunities for sparkle—not to mention the probability of a good hair day. Wedding dress designers have added to the season’s allure by fashioning stunning snow-season frocks with a generous dusting of elegant edginess. From a gown that conjures the etched swirls on a frosty windowpane to a cropped frock perfect for a boho Heidi, if you’re a true winter spirit, here are the looks for you.

CLick here for full article... 


december 1, 2016

lady gaga in yolancris at the 2016  Victoria's secret fashion show 

 
 

covered in vibrant red roses and performing her new single, “Million Reasons,” lady gaga emerged last night at the grand palais of paris where the iconic victoria’s secret fashion show took place.

click here for the full article... 


NOVEMBER 29, 2016

A CONVERSATION ON ENGAGEMENT RING TRENDS WITH GEM GOSSIP, JULIE VON BARGEN, ENGAGEMENT 101 AND AMY ELLIOTT

originally posted by Josette Patterson of jewelry retailer, mark patterson

We started designing engagement rings fifteen years ago and we have enjoyed being the first step in a couple’s journey down the aisle. We are inspired by the collaboration on a symbol of love that will be worn for a lifetime. After more than 20,000 custom designed engagement rings we have noticed changing trends and I asked Danielle Miele of Gem gossip, Severine Ferrari of Engagement 101, Julie Von Bargen of Von Bargen’s Jewelry and Amy Elliott of About.com to give us their opinions on today’s Bridal jewelry trends.

Josette: What styles were you looking for when you got engaged?

Gem gossip: I knew I wanted an antique engagement ring because antique jewelry is my passion and what I wear the most. It was just a matter of time finding the right ring for me.  Luckily I didn’t have to do much searching on my own because at the time I worked at an antique jewelry store and antique rings walked through the door on a daily basis.  That was how I found my ring!

Julie Von Bargen: I was young when I got engaged and my husband selected my ring without my input. I wasn’t really aware of bridal styles at the time.

Engagement 101: Not engaged yet. I almost did when I was still going to France and I used to love a Mauboussin couture style that had an emerald cut sapphire as the center and cylinder-shaped diamond baguettes. They don’t make high jewelry anymore.

Josette: What would be your preferred style of engagement ring if you were shopping for one?

Engagement 101: Low set, a ring that I can wear all the time without worrying about losing diamonds or being robbed in the subway. I am gravitating towards a lilac/light blue sapphire as a center but maybe I’ll change my mind . I think I am falling in love with East West settings for oval and marquise centers.

Amy Elliott: I love my eternally classic engagement ring – a gorgeous round brilliant set simply in yellow gold, but I am completely smitten with all of the antique and rose-cut diamonds readily available in estate engagement rings or featured in new settings for a mix of old and new. I love that the light they reflect is more subtle and glimmery than modern cuts and that you can see the facets more clearly. So those would be something I would consider if I were facing a choice today. I would still go with a yellow gold setting – to me, yellow gold is the most rich and romantic metal option out there.

Josette: What is the meaning of an alternative engagement ring?

Gem gossip: The meaning of an alternative engagement ring to me is a ring that you wear as a symbol of marriage/engagement that doesn’t necessarily fit the criteria of an engagement ring to the mainstream public. This being a diamond ring of typical style–like a solitaire, three-stone, two-stone, halo, etc. Alternative engagement rings include things like rough diamonds, black or grey diamonds, different gemstones, unique styles that look more like a right-hand ring than a wedding ring, etc.

Engagement 101: It’s something that is either not looking at all like an engagement ring or that has elements that surprise you. Like a color gemstone as the center or a rough cut diamond. Or a setting that is not a halo or a solitaire.

Amy Elliott: I use this phrase a lot in the content I create for About.com – my sense of the term is a ring that completely diverges from the standard round brilliant diamond solitaire. This can be an engagement ring with a colored center stone – a sapphire, let’s say, or even something more exotic like morganite or a Paraiba tourmaline. I think “alternative” can also refer to the design of the ring – something that approximates more of a cocktail or dinner ring, or even a fashion ring that one buys for herself. The price point and quality are comparable to that of a traditional diamond engagement ring but the look doesn’t scream “bridal.” Rough diamonds and black diamonds have an anarchistic quality that takes the idea of “alternative” to a whole new level of rebel chic!

Josette: What are today’s most popular engagement rings?

Gem gossip: I think there are an equal number of people looking for both alternative styles and traditional styles. No matter how unique or different designs become, there will always be those searching for a classic solitaire diamond. But in general, I think antique engagement rings and vintage styles are definitely popular, as well as those that are handmade and use a variety of gemstones, not just a diamond.

Julie Von Bargen: There are so many possibilities and clients have the opportunity to see so many of them by means of the internet and social media. So in a store like ours that focuses on artisan jewelry and custom design, the most “popular” ring is just the idea of one that is unique and individualistic in style. This is different for each client. Each client comes in wanting a ring that is unique and special to them.

Engagement 101: The stats will still show you the same traditional halo or solitaire with a growing interest in vintage style settings. The real submissions I am getting include a lot more color gemstones, event black diamonds. Centers or just accents. Lots of split or twist shanks , some pear and oval centers too.

Amy Elliott: I still hear that halos are trending; rose gold styles are increasing in popularity. I think estate engagement rings are having a moment in general and we’re also seeing a trend toward dainty and petite. I see a lot of marquise and pear shapes out in the market but I can’t say that these shapes are “catching on” with brides across the board. At the store level, classic, traditional styles are almost always going to be the most in demand, so it’s up to content creators and influencers expose readers/followers to fresh perspectives so that couples are at least are aware of the different possibilities before they come in and start shopping.

Josette: What are the new trends?

Gem gossip: Eco-friendly designers, “salt + pepper” diamonds, grey diamonds, brushed/matte finish, antique Art Deco and Victorian diamond cluster rings.  Is the halo still trending?  I can’t tell!

Julie Von Bargen: Stylistically, we are seeing an increase in classic solitaires, vintage inspired designs and definitely alternative bridal with natural color diamonds and more alternative style settings.

Engagement 101: The stackable journey is a big one since people take more time to get engaged.

Amy Elliott: A few that I’m tracking: gray diamonds, geometric cuts (like hexagons and kites), inverted diamonds and marquee stone cutters (e.g. cheese from Cowgirl Creamery meet exotic stones cut and polished by Top Notch Faceting et al.).

Thank you all for your insight on the latest engagement ring trends!


NOVEMBER 23, 2016

vera wang to receive legion of honor, skip fall show in ny for film

the designer will not show in new york in february

by: bridget foley for wwd

next season, one major name will be absent from new york fashion week: vera wang. wang plans to forego a runway show and will instead introduce her fall collection witha short film, to be released online on feb. 28. 

click here for the full article... 


NOVEMBER 17, 2016

10 Questions for Phebe Wahl National Bridal Editor for Modern Luxury Weddings

1. HOW MANY BRIDAL EDITIONS DOES MODERN LUXURY HAVE?

WE HAVE MODERN LUXURY WEDDINGS EDITIONS IN THIRTEEN MARKETS INCLUDING ATLANTA, ASPEN, CALIFORNIA (FOR FIVE DIFFERENT MARKETS), CHICAGO, DALLAS, HOUSTON, MIAMI, SCOTTSDALE AND WASHINGTON DC.

2. HOW MANY TIMES A YEAR IS IT PUBLISHED?

WE PUBLISH TWICE A YEAR. IT IS CONCEIVED AS A COFFEE TABLE PIECE TO BE ENJOYED FOR AN ENTIRE SEASON.

3. EXPLAIN HOW IT WORKS WITH CONTENT, DOES EACH EDITION HAVE IT’S OWN SPECIFIC AESTHETIC? 

YES, EACH EDITION IS CUSTOMIZED TO REFLECT THE MARKET’S UNIQUE AESTHETIC AND DEMOGRAPHIC. FOR EXAMPLE, SOUTHERN BRIDES IN ATLANTA OR DALLAS MIGHT HAVE A SOFTER, MORE FEMININE FASHION SENSIBILITY WHILE A MIAMI OR CALIFORNIA BRIDE MIGHT GRAVITATE MORE TOWARDS A CLEANER, MODERN AESTHETIC. WE REFLECT THE VIBE OF EACH MARKET IN EVERY PAGE FROM THE FASHION EDITORIALS TO THE STYLED TABLESCAPE FEATURES.

click here for the full interview...


NOVEMBER 16, 2016

akoya ride: why the classic pearl is on the cusp of a renaissance

BY: JENNIFER HEEBNER FOR JCK

 
 

when akoya pearl sales shot up 40 percent in 2015-and then another 10 percent this year, daven sethi, vice president of tara pearls, knew the classic white pearl was on the brink of a new crest of popularity. "the majors have been doing supreb with akoya,” SAID sethi. 

click here for the full article... 


NOVEMBER 16, 2016

10 Questions for Mara Urshel,      Co-owner of kleinfeld

 
 

1. HOW MANY SEASONS TO SAY YES TO THE DRESS AND HOW HAS IT CHANGED THE BRIDAL INDUSTRY?

SEASON 15 OF SAY YES TO THE DRESS WILL AIR JANUARY 2017.  THEY HAVE FILMED THE SHOW AT KLEINFELD SINCE 2006.  THE SHOW HAS BEEN GREAT FOR BUSINESS.  IT IS EXCITING TO SEE MANY BRIDAL SALONS ADAPTING THE SLOGAN AND POSTING PHOTOS OF THEIR BRIDES QUOTING, “I SAID YES TO THE DRESS.”  HOWEVER, IN SOME INSTANCES IT HAS CHANGED THE BRIDE’S IMPRESSION OF A BRIDAL SHOPPING APPOINTMENT.  BRIDES OFTEN BRING A BIG ENTOURAGE OF 5-10 GUESTS TO THEIR BRIDAL APPOINTMENT, WHICH CAN DISTRACT THE BRIDE AND PRODUCE TOO MANY VARYING OPINIONS. 

2. WHAT NEW INITIATIVES FOR KLEINFELD ARE YOU WORKING ON?

AT KLEINFELD WE ARE GROWING RAPIDLY AND CURRENTLY ADDING ADDITIONAL STAFF TO OUR TEAM.  

WE CONTINUE TO EVALUATE OUR ADVERTISING STRATEGY AND WILL BE PUTTING MORE DOLLARS INTO DIGITAL AND SOCIAL MEDIA RATHER THAN PRINT.  WE WILL ALSO BE HOSTING INTIMATE EVENTS IN 2017 NAMED, KLEINFELD 101.  SELECT BRIDES WHO HAVE AN APPOINTMENT WILL BE INVITED TO ATTEND KLEINFELD 101 PRIOR TO THEIR APPOINTMENT SO WE CAN TEACH THEM ABOUT SILHOUETTES AND NECKLINES; INFORM THEM OF HOW TO PREPARE FOR THEIR APPT; WHAT TO EXPECT AT THE APPOINTMENT, AND MORE!

WE ARE ALSO REDESIGNING OUR WEBSITE TO INCLUDE MORE SEARCHABLE AND SNACK-ABLE CONTENT AS WELL AS IMPROVING OUR GOWN SEARCH.  THE GOWN SEARCH IS WHERE MILLIONS OF BRIDES START THEIR KLEINFELD EXPERIENCE SO WE WANT TO ENSURE WE OFFER THE BEST SEARCH & SAVE TOOLS. 

3. HOW ARE YOU EDUCATING THE BRIDE AND MANAGING HER EXPECTATIONS?

KLEINFELD IS CREATING A PRECISE EMAIL SCHEDULE SO WE CAN TARGET THE BRIDE WITH INFORMATION THAT SHE NEEDS, WHEN SHE NEEDS IT.  WE WILL SEND HER INFORMATIVE EMAIL BLASTS AND LINKS TO CONTENT ON OUR NEW WEBSITE.

BY HOSTING INTIMATE EVENTS, KLEINFELD 101, WE HOPE TO EDUCATE THE BRIDE.  SELECT BRIDES WHO HAVE AN APPOINTMENT WILL BE INVITED TO ATTEND KLEINFELD 101 PRIOR TO THEIR APPOINTMENT SO WE CAN PROVIDE THEM WITH ALL THE TOOLS NEEDED TO BE PREPARED FOR YOUR BRIDAL SHOPPING APPOINTMENT. 

click here for the full INTERVIEW...


november 7, 2016

j.crew is discontinuing its bridal collection

the retailer is reportedly focusing on developing its apparel offerings.

as originally reported by Karina Hoshikawa for fashionista.com

Screen Shot 2016-11-07 at 1.34.25 PM.png

J.Crew is folding its bridal line, a brand spokeswoman confirmed this morning. The retailer had been experiencing declining same-store sales, which dropped by 8 percent in the second quarter, marking the eighth consecutive period of declines. As J.Crew spokeswoman Margot Fooshee wrote to Bloomberg, "the decision was made in an effort for the brand to 'focus on what women like to wear to someone else's wedding, versus what they would wear to their own.'" 

However sudden the announcement may seem, the move seems to have been a long time coming. As Business Insider previously reported, J.Crew had recently been discounting its wedding gowns by as much as 70 percent. So much for "I do."


NOVEMBER 3, 2016

Spring ’17 Brides: Name Your Obsession

WHAT TO WEAR WHEN YOU LOVE JOHANN STRAUSS, PILATES OR ETSY

originally reported by RACHEL LEONARD AND SALLY KILLBRIDGE for the observer

OVER THE LAST FEW SEASONS, BRIDAL DESIGNERS LARGELY ABANDONED THE NOTION OF FEMININITY AND ROMANCE IN FAVOR OF EYEBROW-RAISING EDGINESS. THOSE DAYS APPEAR TO BE OVER. THE SPRING 2017 BRIDAL COLLECTIONS WERE BEAUTIFUL AND REFRESHING, WITH A STRONG SHOWING OF MODERN BALL GOWNS AND EXTRAORDINARY LACE, WITH HINTS OF VICTORIANA AT EVERY TURN. AND YET THERE WASN’T A COOKIE-CUTTER DRESS TO BE FOUND. INSTEAD, DESIGNERS CREATED WEDDING WEAR WITH MILES OF PERSONALITY, AS IF EACH ENSEMBLE WAS MEANT FOR A SPECIFIC CLIENT. SHOPPERS IN SEARCH OF THE ULTIMATE “ME” GOWN NEED ONLY THINK ABOUT WHAT THEY LOVE MOST IN LIFE.  

CLICK HERE FOR THE FULL ARTICLE...