Love Stories TV Launches Bridal Fashion Month

 
 

 

Love Stories TV’s inaugural Bridal Fashion Month, will let people experience the magic and energy of the bridal fashion runway through its lineup of virtual fashion shows and presentations. Beginning September 15th, Bridal Fashion Month will offer one-of-a-kind events to vieW new collections while interacting directly with the BRANDS in bridal fashion, including Morilee Madeline Gardner, Maggie Sottero, and Jenny Yoo.

Rachel Silver, founder and CEO of Love Stories TV, said, “Pre-COVID, thousands of editors and influencers would come to New York Bridal Fashion Week in October to learn about the latest trends and view new collections from top bridal designers and wedding brands. With physical events and showrooms being postponed or shut down altogether, Love Stories TV has stepped in to help bridal fashion and wedding brands engage with audiences across digital channels. We’ve been blown away by the engagement on our virtual fashion events with thousands of participants spending more than an hour on-brand presentations. Soonlyweds love hearing from the designers directly about their new collections and being able to ask their questions about customizations, timing, and where to purchase.'' 

In addition to bridal designer shows, Love Stories TV will also co-host a shopping event with The Wedding Brigade, an online inspiration, shopping, and services portal for Indian weddings, as well as an After The Runway event where a diverse set of editors from publications including World Bride Magazine, Love Inc, and Belle The Magazine will provide their perspectives on this season’s styles focused on Black, Latina, and LGBTQ+ couples. 

For the fourth bridal fashion season in a row, Love Stories TV will host Snapchat’s official Bridal Fashion Week Discover story, which will be promoted to millions of viewers and will feature video footage from designers participating in Bridal Fashion Month.

INDUSTRY BUZZMichele Iacovelli