Martha Stewart Weddings Shifts Strategy
Meredith is repositioning Martha Stewart Weddings from a subscription magazine to an enhanced upscale annual wedding planning guide, and bolstering its digital presence on MarthaStewartWeddings.com and its social platforms.
The next issue of Martha Stewart Weddings will be the new annual wedding guide, premiering in September 2018 on newsstands nationwide. This guide gives couples all of the information and inspiration they need to plan their entire wedding weekend—from rehearsal dinner to farewell brunch. It has a special focus on destination weddings, reflecting this ever-increasing trend, and features gorgeous celebrations from the Caribbean, Mexico, California, Europe, and other beautiful locales. The issue also includes the latest gowns hot off the runway; easy ideas to personalize any celebration; and the results of the 'Most Romantic Destinations' travel survey, with ideas for honeymoons all over the world.
Elizabeth Graves will oversee all editorial for the Martha Stewart brands at Meredith moving forward – Martha Stewart Weddings and Martha Stewart Living.
Additionally, Meredith announced that Amy Conway has been named Editor in Chief of Health, effective immediately. In her new role, Conway oversees content and editorial operations for the Health brand.