¡HOLA YOLANCRIS!...Spain's Coolest Brand Debuts New Collection in NYC

Q: WHAT BROUGHT YOU TO DESIGN WEDDING DRESSES AND HOW LONG AGO?  

A: WE HAD OUR OWN BRIDAL SALON IN BARCELONA AND SAW THAT BRIDES WERE ALWAYS TIRED OF NOT FINDING A DRESS THAT MADE A STATEMENT ABOUT THEIR SPECIAL DAY. WE COULD NOT FIND A DESIGNER THAT DID SO, SINCE AT THE TIME EVERYONE WAS TOO CONSERVATIVE AND TREATED BRIDAL AS “NON-FASHION”.   

Q: WHAT MADE YOU DECIDE TO DO A RUNWAY SHOW IN NEW YORK THIS SEASON?

A: NEW YORK GIVES YOU THE BEST EXPOSURE AND FREEDOM OF DOING WHATEVER YOU WANT. IT ATTRACTS THE BEST TALENT IN ALL THE ASPECTS OF A FASHION SHOW: PHOTOGRAPHERS, MODELS, ETC. APART FROM THIS, WE BELIEVE THE AUDIENCE THAT IS NOT ABLE TO SEE OUR RUNWAYS IN BARCELONA SHOULD HAVE THE OPPORTUNITY TO DO SO AT LEAST ONCE A YEAR. 

Q: IS THIS A NEW COLLECTION FROM THE ONE YOU SHOWED EARLIER THIS YEAR IN BARCELONA? 

A: THIS IS A NEW COLLECTION CREATED SPECIFICALLY FOR THIS SHOW. WE WILL ALSO BE SHOWING SOME OF THE DRESSES CREATED FOR BARCELONA THAT DID NOT MAKE IT TO THE SHOW.  

Q: WHAT WILL BE THE DIFFERENCE IN YOUR DESIGNS FOR THE AMERICAN MARKET VS THE EUROPEAN MARKET? 

A: AMERICAN BRIDES ARE MORE CONSERVATIVE THAN WE THOUGHT, SO WE WILL BE EXPLORING TRADITIONAL SILHOUETTES. 

Q: ARE YOU BOTH THE DESIGNERS? HOW DOES THAT WORK? 

A: YOLANDA IS THE CREATIVE DIRECTOR AND IS BEHIND EVERY ASPECT OF THE DESIGN, THE MATERIALS, THE IMAGE OF THE BRAND AND THE STRATEGY IN TERMS OF AESTHETICS. ON THE OTHER HAND, CRISTINA IS THE CEO AND CONTROLS MOST DECISIONS IN THE OPERATIONAL ASPECT (SHE ALSO KEEPS YOLANDA’S FEET ON THE GROUND!). HOWEVER, THE YOLANCRIS FAMILY IS OF 35 MEMBERS!

Q: HOW DO YOU DESCRIBE THE YOLANCRIS BRIDE?

A: SHE IS AN ELEGANT, DELICATE AND AVANT-GARDE WOMAN WHO UNDERSTANDS FASHION BUT WANTS TO STAY TRUE TO HER OWN IDENTITY. 

Q: WHAT IS THE BIGGEST SURPRISE YOU HAVE FOUND ABOUT THE AMERICAN BRIDE VS A EUROPEAN BRIDE?

A: WE HAVE SEEN THAT AMERICAN BRIDES ARE MORE VISUALLY-ORIENTED. THEY HAVE AN IDEA IN MIND AND SEE THEMSELVES IN IT. THEY TAKE A LOT OF PICTURES WHILE SHOPPING! ON THE OTHER HAND, EUROPEAN BRIDES (THERE ARE A LOT OF DIFFERENCES BETWEEN A FRENCH, A SPANISH AND AN ITALIAN BRIDE, THOUGH!) IS THAT THEY USE THEIR HANDS QUITE OFTEN TO FEEL THE TEXTURE OF A DRESS AND ITS MOVEMENT. THEY ALSO WANT TO KNOW MORE ABOUT THE ORIGIN OF THE DRESS AND ITS FABRICS.   

Q: WHAT ARE THE PRICE POINTS RANGE HERE IN THE US?

A: OUR PRICES START AT $3,900.

Q: WHERE DO YOU MAKE YOUR DRESSES?

A: THE DRESSES ARE ENTIRELY DESIGNED AND METICULOUSLY SEWN IN BARCELONA BY ARTISAN PRODUCTION. 

Q: TELL US ABOUT THE EVENING WEAR IS IT COUTURE OR READY TO WEAR? ARE YOU SHOWING IT IN PARIS?

A: OUR EVENING COLLECTION IS A BIG PART OF WHO WE ARE. IT IS FOR A WOMAN WHO WANTS TO FEEL COMFORTABLE BUT STILL DESIRES TO WEAR HIGH COUTURE. WE MIX THE FINEST FABRICS AND COLORS TO CREATE INNOVATIVE SILHOUETTES FOR ATTENTIVE-TO-DETAIL AND DARING WOMEN WHO WANT TO ATTEND AN IMPORTANT EVENT AND FEEL RECOGNIZED BY HER STYLE. WE SHOW OUR COLLECTION IN PARIS BY APPOINTMENT ONLY.   

INDUSTRY BUZZLee Muston