10 Questions with Kyha Scott of Kyha Studios
“A KYHA STUDIOS BRIDE IS LOOKING FOR A BRAND THAT ALIGNS WITH HER OWN MODERN AESTHETIC.”
- Designer Kyha Scott
1) Tell us about Kyha Studios, what inspired you to design bridal and where are you based?
KYHA Studios evolved from my own personal experience as a bride, which was a disappointing customer experience and one were I was unable to unlock an aesthetic that really spoke to me. I was tired of the traditional, and I had a vision to create collections that embodied my own aesthetic: modern with a strong focus on fit and craftsmanship.
I am located in Melbourne, Australia, our Australian home base, I seem to be on a plane nearly as much as I am home!
2) What was your background in design before finding your company?
Although I have always been creative, I have not had any formal training. I have learned everything as I go and I continue to learn to this day, one of the most fulfilling parts of my role.
3) Describe the concept of the different Kyha Studio lines?
KYHA Studios is the master brand and where our customers shop. It offers two lines: KYHA and Chosen by KYHA.
KYHA is our defining line, featuring pieces designed to both challenge convention and act as an expression of individuality. There is a strong focus on craftmanship, fabric and detailing.
Chosen by KYHA is made to size label and celebrates modern silhouettes for the fashion forward bride, statement bespoke beading and twists on tradition.
4) Who is your bride?
A KYHA Studios bride is looking for a brand that aligns with her own modern aesthetic. She wants something different and fresh, but with a classic undertone. Our bride appreciates and values fit, the craftsmanship that we offer and luxe fabrications.
5) What fabrics and embellishments do you like to work with?
Bespoke embellishments form one of our enduring design pillars. Every year I create a series of in house designed embellishments for both KYHA and Chosen. When conceiving these designs, I am focused on innovating in a way that really speaks to our aesthetic.
That sense of innovation extends into our core fabrics too. I love to introduce classic fabrics in new and different applications, most recently duchess satin and silk crepe de chine.
6) What type of looks are your brides buying today?
Clean lines in a luxe fabrication is key. Full duchess skirts and sleek satin pieces seem to be the go-to for brides at the moment.
7) Do you have an iconic best seller?
We are so fortunate to have enjoyed a number of iconic bestsellers over the course of our journey. In the past it has been our Toby, Nala, Hazel, Muse and Sadie gowns.
Today our Nile and Davis gowns have gone viral and are extremely popular with our customers.
8) Where do you get your inspiration?
Everywhere! Travel, architecture and art are always sources of inspiration, but most consistently it is seascapes, water and nature.
9) How many countries do you sell and how many flag ship stores? Where is the one located in NYC?
There are three flagship KYHA Studios stores: Melbourne, Sydney and New York. Our New York studio is on Bond Street in Noho; it is an incredible space.
In terms of our network of partners, we have over 70 stockists in 15 countries around the world. We also offer our full range for purchase via our website for customers unable to visit a flagship store or stockist.
10) What are the price points in the US?
Chosen by KYHA starts at $3,995 and goes to $8,295 and averages at $5,000.
KYHA ranges from $6,995 to $15,995 and the average piece point is $9,500.
